Who we are
Chris Hayward
With over 20 years of experience, Chris specialises in applied and academic design anthropology, product, service, and experience design, focusing on strategic research and experience strategy. His expertise lies in ethnographic research, anthropology, material culture and strategic design, helping organisations unlock new value by transforming place-based and digital futures.
Chris has led numerous projects across a wide range of industries including aviation, sport and entertainment, workplace, digital transformation, metaverse strategies and large-scale public realm architecture and destination strategies.
His work has delivered impactful solutions for both private and public sector clients spanning Asia, the Middle East, Europe, Oceania and North America.
Simon Jordan
Simon is a Creative Strategist and business leader with a 30-year career spanning senior and board level roles in advertising, design, architecture and urbanism. Operating at the intersection of design, innovation, creativity and business strategy, Simon has worked on multiple design initiatives for world-class brands and institutions, creating places and spaces that better satisfy the communities they serve.
In 2001 Simon co-founded interdisciplinary design and architecture practice Jump Studios working with clients as diverse as Nike, Google, Telefonica, The Science Museum, Fidelity, Saatchi & Saatchi and Rapha. He oversaw the acquisition of Jump Studios by global sport and entertainment giant Populous in 2015.
In addition to launching We Make Progress, Simon works in an advisory capacity for architecture and urban design practice Turner Works, immersive technology company Sysco Productions, content creators Observatory and English National Opera.