Modern society is undergoing rapid and complex change as a result of interconnected environmental, economic, social, cultural, technological and political forces.
Often architects and engineers are constrained by standards and assumptions about people and places that don’t take a rich enough human experience into account. Decisions are made that can be difficult and costly to change later.
Adding Design Anthropology early into the mix helps us all think broadly about human social and economic needs and short and long-term uses. Giving your team an edge by improving experiences and creating more long term commercial value.
When building places, human values are increasingly being left behind when they should be at the forefront of decisions, especially with competing demands for these spaces.
We bring human truths and complexity to the table, allowing imagination to flourish.
The short version of what we do is translating human values into highly valuable and tangible experiences. To do this we go much deeper than what might be termed experience design.
The short version of what we do is translating human values into highly valuable and tangible experiences. To do this we go much deeper than what might be termed experience design.
We don’t duck the hard questions, indeed we seek them out, often because no one else is.
We ask;
Why are things the way they are? What is happening that will change how we understand and create value? Are traditional assumptions and standards fit for the modern built environment? What’s the role of the built form for different stakeholders?
These questions help give projects foundations upon which to explore more interesting ideas.